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How I work

How I work: I believe in frequent, tight feedback loops and self-set deadlines to create momentum. I value authenticity, humility, learning, and humor in my work environment and relationships.

Liz Khoo — Digital Product Design

Senior product design leader with 10+ years in defining and shipping consumer-grade experiences that scale for B2B SaaS, from small businesses to enterprise customers. Operates with speed within ambiguity to build consistent and impactful products for user and business needs. Successful history helping teams deliver solutions for workflow automation, LLM integration, platform extensibility, and design system guidelines. Applies a builder mindset to achieve strategic outcomes, using Figma, storytelling and vibe coding to show > tell.

Selected work

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